SITA MAJUMDAR
Professor
+91-9433019348 (Work)
Publications - 2Publications - 2
Publications - 2Personal profile
Academic Qualifications: B.E. (E.T.C.) [1st Class, Honours, Jadavpur University], M.E. Tel. E. (Comp. Sc & Engg.) [1st Class, Jadavpur University], M.B.A. (Marketing Mgt.) [1st Class, Jadavpur University], Ph. D. Under Self Guidance [Burdwan University]
Teaching Experience: Since 1988; Area of Specialization: Systems and Marketing
Publications (International, National Journals and Books)
International:
| Title of the Paper | Published |
|---|---|
| Of Diamonds and Desires: Understanding Conspicuous Consumption from a Contemporary Marketing Perspective | Academy of Marketing Science Review, Vol2006, No-11, Washington State University, USA (Mazumdar S & Roychowdhury H) |
| Identifying the dimensions of Organizational Culture and Their Perceived Relative Importance in the Mind of the Members of the Organizations – A Case of Four Indian Organizations. | Journal: IJRCM: International Journal of Research in Commerce & Management (Mazumdar S. & Kundu K) Vol-No2, 2011, Issue No- 5, May (ISSN No- 0976 – 2183) |
| Conspicuous Consumption orientation: Conceptualization, scale development and validation | Journal of Consumer Behaviour (2011) (Mazumdar S & Roychowdhury H & Ghoshal A) Published Online in Wiley online library (wileyonlinelibrary.com) DOI:10.1002/cb.364 |
Publications (2)View all
JournalConspicuous consumption: Is that all bad? investigating the alternative paradigm2010 | SAGE Publications Ltd
