Excited state intramolecular proton transfer (ESIPT) time-constants of 4'-N,N-dimethylamino-3-hydroxyflavone (DMA3HF) in high n-alcohols -1-butanol, 1-hexanol and 1-decanol -were measured to be 90 ps, 130 ps and 190 ps, respectively, which are unusually slow. At the same time, the solvation time-constants of the DMA3HF enol in the same set of solvents were measured as 100 ps, 150 ps and >300 ps, respectively. Thus, both the ESIPT and enol solvation time-constants in high n-alcohols increase monotonically with the alkyl chain-length of the solvent, although the increase is not strictly proportional. It appears that the H-bonding capacity of the solvent is the single major factor influencing both processes, causing them to become closely correlated. Solvation causes a drastic change in the solvent molecular configuration around the excited enol, E-star, inducing the breakage of DMA3HF. solvent inter-molecular H-bonding, which in turn promotes ESIPT. Following previously reported theoretical work on ESIPT, a qualitative description of the S-1 potential energy surface can be formulated, where the involvement of solvent relaxation with the ESIPT process is explained.