An effort has been made to optimize the counting time for low-level measurement of naturally occurring radioactive material (NORM) by considering the standard deviation between the activity values of different photopeaks and counting error. It is observed that at lower counting time, relative standard deviation (RSD) varies randomly, but attains a gradual trend with increasing time and also comes closure to the counting error. Therefore minimum counting time for low-level NORM measurement of U-238 and Th-232 would be the time required to stabilize the RSD values.