Header menu link for other important links
Joint Optimal Decisions on Pricing and Local Advertising Policy of a Socially Responsible Dual-Channel Supply Chain
Published in Taylor and Francis Ltd.
Volume: 37
Issue: 2
Pages: 117 - 143
SYNOPTIC ABSTRACT: This article investigates a socially responsible dual channel supply chain model with local advertising, where the socially concerned manufacturer employs a direct channel and a retail channel to vend the product to their customers. The manufacturer has incorporated corporate social responsibility by accounting the consumer surplus in his total profit function. We analyze the performance of channel under manufacturer Stackelberg, retailer Stackelberg, and Nash model configurations from the perspective of a socially responsible manufacturer. In addition, we also discuss the supply chain coordination via local promotional cost and a revenue sharing contract. © 2018 Taylor & Francis Group, LLC.
About the journal
JournalData powered by TypesetAmerican Journal of Mathematical and Management Sciences
PublisherData powered by TypesetTaylor and Francis Ltd.