Advent of Demand Side Management (DSM) is an approach towards the 'load demand follows the generation', to create a flexible and resilient system supporting multidirectional flow of power where consumer acts as a crucial agent. Effective implementation of DSM needs an advanced ICT infrastructure and thorough knowledge of system loads. This paper provides a hardware prototype and customized software to establish two way communications between consumer and utility to keep the consumer cognizant about the load usage. It also helps the utility to create a baseline with which the DSM measures will be deployed. It provides an insight towards the consumers' awareness about their overall energy usage and the usage of the connected appliances at different time through a developed algorithm in MATLAB. The simulations of residential loads are performed using PSCAD/EMTDC software through which the variation in the load curves can be observed with the different combination of loads. Prediction of baseline in advance, together with the developed hardware and software helps to reduce the peak demand with the involvement of the consumers. © 2017 IEEE.