The presence of web 2.0 technologies virtually changes the dimension of the society in terms of accessing and using the information. The present paper attempts to identify the communication patterns in the context of Facebook adopted in the different universities and institutions in Asia. The paper showed a survey of 100 higher learning institutions based on the QS University Rankings: Asia 2013, regarding their presence in Facebook. The study reveals that most of the universities and institutions prefer to use social networking as one of the most effective way of communication. But there is less presence of library Facebook page of the respective universities. Thus, the universities may have official facebook page both for institute and its library and can embed with website and maintain with adequate information of the institute to reach broader groups of users. © 2014, Defence Scientific Information & Documentation Centre (DESIDOC), All Rights Reserved.